Technologie- Szenarien
Kommunikationsvehikel für fachübergreifende Expertengruppen.
Generierung und Vermittlung von Inventionen.
Masterthesis
Mareike Graf und Luyza Pereira
Sommersemester 2007
Communication Planning and Design
Betreut von:
Prof. Jörg Beck
Prof. Hans Krämer
Hochschule für Gestaltung Schwäbisch Gmünd
Scenario based Design is about developing comprehensive
future projections of products, services or applications.
Future projections that involve new technologies with future situations of living and working.
The aim is to communicate an idea through an visual scenario
to empower everyone involved in interdisciplinary teams to discuss the projection. Research questions concern analysis and validating technology and socio-economic capabilities.
Our method is developed to produce scenarios that combine technologies and socio-economic field. It can be applied for
free innovation- processes as well as target- oriented process
Design does have an important position in innovation processes: Communication through visualization. Through visualization everyone gets involved.
Our Thesis was developed pragmatically and reviewed by designing examples.
Mareike Graf | Master of Arts | Portfolio | Communication Planning and Design | 2008
Ideation.
Though in German, you might get an idea of the systematic behind the scenario visualized on the right.
We invented different products by the help of future scenarios, made by experts. One was taken through all the methodical steps as an example of the power of visual communication and scenario based design.
This video is the final step of our master work, done in the Hochschule fuer Gestaltung Schwäbisch Gmünd, Germany, on July 2007. We transferred the idea of one possible day in 2028. The Health System and the product „Health to Go Center“ was invented and communicated through scenario based design. This work was made by Luyza Pereira and Mareike Graf.
For further questions please mail
german only